Description
Even though consumer contests requiring beer purchase are banned, it is still allowed to organize other games on a beer website to indulge the consumers\' appetite for games and provide the joy of victory. The new one-litre Rock Fatboy did not instantly appear before the consumer. In order to see the new wonder product one had to make an effort, choose a square to his or her liking and send a paid text message. All in all, a total of 1000 SMS messages were sent.
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creative
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producer
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projektijuht
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Art Director
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Copywriter