Description
Web contest The introduction of the one-litre Saku Rock Fatboy was accompanied by a humorous web campaign “Rate My Belly” which enabled Rock fans to show they belly, rate other people’s bellies, and win Fatboy T-shirts while doing so. In order to participate, one had to upload a picture of their belly to the rock.ee website. The campaign took off surprisingly fast. Occasionally the site managers even had to deal with “belly pirates” who, determined to win Fatboy T-shirts, wrote special computer programs to grant themselves extra votes. Banners Behind the great number of visitors to the Rock Fatboy “Rate My Belly” webpage were also the quirky, absurdist banners offering a choice: Which is bigger? – a cucumber or a bomb or a fly or a penguin, and showing the antipode of the Rock world – a small cute car – being pushed out by the big message.
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creative
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Muusika autor
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photographer
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projektijuht
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Art Director
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Copywriter