In 2024, a new Pretzel burger was launched. As part of the product launch, a collaboration was made with the band Púr Múdd to create something unique and unprecedented – to turn the new burger into a real song, with original lyrics, melody, and production. Thus, the song "Täiesti piisav" was born, which reached 100,000 Estonians organically within a week, created excitement, and generated high engagement."
