Description
Norwegians are reserved but appreciate humor and clever wordplay. With this in mind, we created a message aimed at Norwegian tourists visiting Tallinn. By removing the Ls from the first of two “Tallinns,” we formed a simple, memorable phrase: “Ta inn Tallinn” (“Take in Tallinn”), supported by copy that resonated with the target audience.
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Creative Director
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Project Lead
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Copywriter
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Art Director