Description
There’s NOTHING Estonians can't build from wood. To introduce Estonia’s wood industry in Germany, we took a bold approach—showing Germans what their iconic landmarks would look like if built from wood. Transforming structures like Allianz Arena, the TV Tower, or BMW headquarters created a striking visual impulse and sparked a thought-provoking question: What if…?
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Creative director
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Designer
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Project lead
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Digital Strategy
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Digital Specialist