Description
Teaser – video montage The new website of Rock was closed at first in order to build anticipation. In the meantime, a bold video montage of the history of Rock could be watched. The video connects the world of Rock products, music, basketball and motorsport into a unified powerful image campaign and web contest. Thanks to the video banner, presented in the form of a black-and-white TV-set on the website and in other environments, the film and the message reached many through the new website. Product banner Upon creating the product banner and thinking of the “banner-blind” consumers, the can and the message were tuned to move unusually slowly in comparison with all the flashing and blinking banners. In order to fix the “disturbing” frequency and take a look at the new can, one had to move the mouse cursor over the banner. The running can banner was also awarded the title of the best banner of May 2009 by Postimees. Altogether the White Edition banners collected 31,000 clicks leading to the website.
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creative
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producer
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projektijuht
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Art Director
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Copywriter