Description
For the first time in Estonia, a video clip was used in direct customer communication, personalizing voice, text, and visuals simultaneously. A total of 300,000 unique clips were created and sent via SMS. The filmed footage and each customer’s personal data were seamlessly edited together in real time as they watched the video.
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Producer
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Production company
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Project lead
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Art director
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Copywriter
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Creative director
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Post production
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Starring
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Data personalization
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Production designer
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Director