To achieve goals in social media you don’t have to build an expensive app. It’s enough to have great content! Saku Originaal beer Pehmopedia (can be translated as Sissypedia, alphabetical list of non-manly aspects of life) has a task to generate brand equity among fans. (Lot’s of fans had connected with Saku Originaal recently and hadn’t deeper connection with brand’s values. Task was introduction of brand values to feminine fans therefore get their support and acclaim to their male-partners brand decision).
During two weeks whole sissy alphabet was posted and linked with brand manly values.
Campaign made contact with thousands of fans, glaringly lot among feminine part of fans.
https://www.facebook.com/media/set/?set=a.486767311394550.1073741825.232116500192967&type=3
