With a slight trembling in their hearts, the car owners set off on their way towards the office every morning. This is a "Thank You" to the great city of Tallinn, communicated on behalf of the people who love the potholes on the city streets and who enjoy the morning shaking maybe a bit too much for their own good.
These people have built their own community and they proudly communicate their way of life. They share the news between each other regarding the most "ergogenic" streets in Tallinn. Just to map them for the potentially interested parties, of course. One thing we would not recommend, is to ask them about the traffic jams. They just drop their gaze and blush. Also, for them, the meaning of "I'm about to arrive".. yeah. They live the wild life.
Ok, maybe a little more serious now.
Regardless that the campaign communication and problem presentation are dripping with irony (pun intended), we belive that the core of the message is quite serious - through humour we ask the citizen to pick up the phone and call Tallinn Transportation Management to let them know their opinion regarding the state of Tallinn streets.
A Mixture of regular annoyed calls and ecstatic overjoyed 'thank-you-this-morning-was-simply-amazing calls' might be the reason, why the Tallinn Transportation Management would finally take a look at the problem.
And thats how the cookie crumbles.
Campaign page:
http://www.orgasmigatööle.com
Facebook:
https://www.facebook.com/Orgasimiga
