Teenagers at the age of 13-17 are pretty rebellious and at that time nobody likes to listen what parents might have to say. That's why we have tried another approach for target audience so that they could relate to something.
To bring something more extreme in to this campaign, we distinguished "the good scenario" and "the bad scenario". For teenagers in this campaign, it would be "your expectations" and "possible consequences". Teenagers often act irresponsibly out of enthusiasm because they have never experienced all kinds of terrible situations. From the phone's point-of-view there is the main message of this campaign, and if they don't follow it, it might not have happy ending.
The presentation of this campaign is prepared of two examples of possible bad scenarios.
