Description
Campaign for Hellus kefir "When was the last time You had kefir?" The objective was to increase the consumption of kefir, primarliy among young people. The rhetorical question "When was the last time You had kefir?" was the central message of the campaign. We used posters depicting trendy young guys in different humorous usage situations. 12 different poster designs were used in 65 locations. The campaign took place during w26 and w28. The number of duplicated contacts was 5,7 million, making the reach in TG 15+ 91% and frequency 13.7.
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creative
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photographer
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projektijuht