Description
We felt that handing out flyers is not enough for e-country like Estonia to rise HIV awareness. That’s why we turned to modern and innovative solution - AUGMENTED REALITY - engagement through many senses. With iPad in hands and headphones on, everyone is invited to go through very personal audiovisual animated story about HIV. Using Augmented Reality for spreading the message enables introducing a sensitive topic through a fun and engaging activity. It creates direct contact with people and considerably lengthens the duration of contact up to 2,5 - 5 minutes.
-
creative
-
Muusika autor
-
photographer
-
producer
-
projektijuht