Description
We used the radio drama format and it was hard to stop listening. Thanks to it we made it possible to take some time off and gave the listener a chance to re-live in 3 minutes the long and tricky process of changes that happened to the character. The link of the Christmas fairy tale also spread with viral mail and the results were better than the results of the previous campaigns that were made with TV and print ad support.
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creative
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Muusika autor
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photographer
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producer
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projektijuht