Art Studio Galleria had a goal to advertise their studio in a new and fresh way. This innovative and flashy gallery wanted their advertisement to be both an ad and a work of art.
We responded by creating the first and so far the largest 3D floor poster in Estonia, with a surface area of almost 28 square meters. In front of the poster, directly on the shopping centre walkway, we marked a location with the slogan "Discover the wonderful world of art!".
Standing on the marking, the viewer saw a spectacular sight. The 3D poster left the impression of a gigantic hole in the shopping centre floor, through which a wonderful artistic world could be seen, complete with thriving fairy-tale forests, a magical river, flying paintbrush-creatures with wings, and floating islands of rock.
Promotion girls were also present in the shopping centre, inviting people to view the poster and to have their photo taken with it, and distributing flyers offering Art Studio Galleria courses at a 20% discount.
