Imeline kunstimaailm!

Kirjeldus

Art Studio Galleria had a goal to advertise their studio in a new and fresh way. This innovative and flashy gallery wanted their advertisement to be both an ad and a work of art. We responded by creating the first and so far the largest 3D floor poster in Estonia, with a surface area of almost 28 square meters. In front of the poster, directly on the shopping centre walkway, we marked a location with the slogan "Discover the wonderful world of art!". Standing on the marking, the viewer saw a spectacular sight. The 3D poster left the impression of a gigantic hole in the shopping centre floor, through which a wonderful artistic world could be seen, complete with thriving fairy-tale forests, a magical river, flying paintbrush-creatures with wings, and floating islands of rock. Promotion girls were also present in the shopping centre, inviting people to view the poster and to have their photo taken with it, and distributing flyers offering Art Studio Galleria courses at a 20% discount.

Art Studio Galleria püstitas ülesande reklaamida stuudiot uudsel ja värskel viisil. Ideedest pakatav ja silmatorkav galerii soovis reklaami, mis ei oleks üksnes reklaam, vaid ka kunst. Lahenduseks lõime Eesti esimese ja seni suurima 3D-põrandakleebise suurusega ligi 28 ruutmeetrit. Põrandakleebise ette, otse keskuse käigurajale, märkisime asukoha üleskutsega „Avasta imeline kunstimaailm!”. Seal seistes avanes vaatajale enneolematu vaatepilt. Optilist illusiooni loov kleebis jättis mulje, nagu oleks kaubanduskeskuse põrandas hiiglaslik auk, millest paistis imeline kunstimaailm, kus vohavad muinasjutulised metsad, voolab võlujõgi, taevas lendavad pintslikujulised tiibadega olendid ja hõljuvad kaljusaared. Keskuses viibisid ka esitlejatüdrukud, kes ärgitasid inimesi kleebist vaatama ja sellega pilti tegema ning jagasid flaiereid, mis kutsus Art Studio Galleria kursustele 20% soodustusega.