Description
Introducing a totally new product on Estonian market – barbecue logs pressed from sunflower seeds. The process of shaping the package had two goals – making it easy to transport and communicating the right use of the product. The idea of a case with handgrips was born. The compact character of the product allowed to design a realtively small case compared to the usual barbecue coal bags. So how did we communicate the right use of the product then? Firstly, the brand logo Biohalg was designed, combining the stylized sunflowers and logs. That way, already the name hints what’s the product for. Instead of a boring text there is a comic panel by Toomas Pääsuke that shows the buyer how to use the product properly.
-
creative
-
projektijuht