Description
Massive reach and nationwide viral buzz weren’t part of IKEA’s original brief, but… the solution was built with that potential in mind, and the client consciously — and boldly — put it out there. The result? Hundreds upon hundreds of reactions across Facebook groups, Reddit, Threads and beyond. Almost without exception, they were positive. Respect to the client, respect to the people!
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Creative Director
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Copywriter
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Designer
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Project lead
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Client