Description
SEB’s campaign “Time to Start Training Your Money” attracted new private customers to the bank while simultaneously promoting saving habits. The core message was that it’s easier to overcome saving barriers when you “train” your money every month. This way of thinking was reinforced on social media by well-known influencers collaborating with SEB: Franz Malmsten, Laura Rannaväli, and Martin Himma.
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PR strategist
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PR specialist
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Social media lead
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Creative Agency
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Creative Strategist
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Creative Director
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Art Director
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Design
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Project Manager
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Production (video)