Kirjeldus
In Estonia, the legal age of sexual consent is only 14. All previous attempts to change the law have failed. The problem is, people think 14 is ok. So we created a disruptive social media campaign that would inspire the public, influencers, celebrities and opinion leaders to raise their voice and say #14poleokei across Facebook, Instagram, Twitter and TikTok. The #14poleokei social media campaign was strategically launched through this tabloid story: https://www.ohtuleht.ee/1028893/piia-on-14-kristo-on-54-suhe-mis-on-nii-kirglik-ja-skandaalne-et-votab-sonatuks
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Creative director
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Creative Director
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Art Director
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Project Manager
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Social Media Campaign Architect
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PR specialist
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PR assistant
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PR strategist
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Photographer
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Stylist
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Make-up artist