Description
ZEN – Back to reality The goal: To avoid joining the price wars we decided to make the Zen brand more likable for the target group. The solution: We used a movie trailer theme. It is the first part of a longer concept. (The next trailer aired in the beginning of 2012.) The result: 76% of the target group liked the ad, that was also visible in the sales numbers.
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creative
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producer
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projektijuht