Description
Johnnie Walker’s ESG program focuses on glass waste recycling. In Estonia, recycling rates lag about 50% behind targets, so our task was to raise awareness. With a limited budget, we aimed to earn media coverage — and succeeded 27 times. Thanks to musician Raul Ojamaa, who turned sounds recorded from a custom glass container into music.
-
Creative Director
-
Art Director
-
Designer
-
Project Lead
-
Music and Sound
-
PR Strategist
-
Social Media Specialist
-
PR Specialist
-
Production