Description
You could play a trick - friendly startle your friend - on the site of the Saaremaa vodka promotional website www.valivunts.ee. By filling in the gaps with the name of your friend, adding his/her photo and putting funny moustache on his/her face. From this material moustache machine generated a funny news-story, that appeared on the opening site of www.postimees.ee as a real news-story. During 3 days 700 news were made, then "Postimees" ended this trick as there were people, who didn´t understand this joking and took it too seriously. Moustache machine changed the environment for the one of Eesti Päevaleht, where the same thing happened. Now the moustaching continues in the www.publik.ee portal.
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producer
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projektijuht
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Art director
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Copywriter
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Creative director