Description
Virtual Business Sauna. A guerrilla PR campaign to drive awareness around the Estonian IT sector in Japan. We called upon Japanese businesses to discuss IT solutions virtually in a sauna. The bold concept grabbed attention and sparked top-tier media interest, leading to a series of VBS meetings with journalists, which then turned into online and print media coverage in Japan.
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PR strategist
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Creative Director
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Art Director
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Project Lead
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PR specialist
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Campaign web
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Digital Strategy
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Digital Specialist
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Production
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Marketing Project Manager
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Digital Marketing Specialist
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Project Manager of International Media
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Photographer