Description
As part of the “Ready to Leave Your Mark!” campaign for Milano Cortina 2026 Winter Olympics, we transformed five consecutive billboards into a biathlon target. When passing by in a car, the sequence created the illusion of shots hitting the target in real time. In this way, the viewer’s movement activated the idea – turning a series of static surfaces into a single dynamic experience.
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Art Director
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Project Lead
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Creative Director
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Designer
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Copywriter
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Strategist