Description
The Challenge: How to influence a buying decision of the most difficult target audience - teenagers and young adults? Simpel Session is the best known international extreme sports event in Estonia which has been supported by Simpel for 10 years. Series of illustrations were printed on rulers that were part of the formulae-notebooks that are distributed free of charge to students in colleges and universities. The illustrations combine extreme sports and the math/physics rules/terminology.
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creative
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Muusika autor
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photographer
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producer
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projektijuht