- Deceitful snake!! Move out by Monday!
- Dear deceitful snake, visit rime.ee/realestateforsale
Men who have been up to no good often use poorly designed outdoor ads to apologize to their wives and girlfriends.
Stage 1: we broke the humble mood – this time there was no making up, someone was being kicked out of the house instead.
Stage 2: the client, a real estate agency, intervened and offered their help with finding a new home.
Both stages created a media frenzy in only 3 days – just 2(!) billboards made 13 headlines, including 3 big stories in the TV evening news.