Description
This christmas commercial uses warm satire to invite urban audiences to spend the holidays in South Estonia. Inspired by Hallmark christmas movie clichés, it pairs an ambitious career woman with a “prince of the province.” The video went viral overnight, surpassing one million views, earning 34 media features, and sparking a nationwide cultural conversation.
-
Creative Director
-
Copywriter
-
PR Specialist
-
Social Media
-
Production (video)