The Citroën AMI is so tiny and irresistibly cute, it’s more toy than car. But we all know—it’s not the size that matters, it’s what you do with it. And AMI knows exactly how to perform. We slipped it into the tightest spots, let the visuals do the talking, and had everyone in on the joke. Meanwhile, the cute-o-meter hit new heights in cinemas, digital channels, and social media. AMI—gets the job done in every position.