Good European films are shown at Artis. Many people still don’t know this.
The cinema was facing a bad situation because awareness of it was low. An insight was provided by the knowledge that people do not choose to see European films for entertainment, since they consider the entertainment and experience value of European films to be low. We had to get people to make a “test purchase”, because those who had already been to the cinema did not regret it. That’s where the idea was born to have an “affair” with European cinema. As a result of the campaign, the cinema that was in danger of having to close its doors has instead increased its attendance.
