Description
First time in history Estonia had the chance to get into the main tournament of football championships. In this light the question rose how to connect A. Le Coq with football more strongly? We created a Facebook app where we asked people do they believe that Indrek Zelinski (an Estonian football player) can hit a ball into a moving truck. If you didn't believe Zelinski criticized you. If you believed, you saw the actual shot and got the possibility to participate in a lottery where we gave away tickets to accompany the Estonian football team to Belfast to see the game. The campaign and the Estonian first fake viral got a big response from social media, commentaries and traditional media (Delfi, Õhtuleht): http://www.youtube.com/watch?feature=player_embedded&v=h-DT9mOFZyc
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projektijuht
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Art director
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Copywriter
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creative
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Programmeerija
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producer