A mildly shocking campaign, which borrows the graphical elements of popular social websites and turns them on their heads. Eye-catching icons, while they appear friendly, introduce daily routines like Tweeting and Like’ing vividly to the underbelly of „social“ life. In this context not much info is needed- picture is clear and simple.
Print media would be supported by a Facebook App called „Partypromoter“, which lets (unsuspecting) youths to draw a crowd for party. In addition to friends, the list would introduce unknown weird figures. In case of confirming the list, the App would warn the user by posting a unpleasent message on his/her wall.
