Description
Ülemiste shopping centre transformed traditional sponsorship into meaningful corporate communication. CEO Guido Pärnits issued a charitable challenge at Ülemiste Night Run: for every person who runs 5km faster than him, the centre donates €5 to Estonian athletes preparing for LA 2028 Olympics. The campaign raised 5585€, 24 media coverage, and made Pärnits the most covered spokesperson in August.
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PR strategist
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Project Manager
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Project Lead
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PR specialist