Tumeda šokolaadi kui tootekategooria teavituskampaania

Description

In 2012, the Estonian Food Industry Association organised an awareness campaign for dark chocolate, which primarily aimed to bring awareness to target groups about the benefits and reasonable consumption of dark chocolate. In 2013, the Estonian Food Industry Association decided to organise a follow-up campaign to promote dark chocolate as a product category that would raise and cement people's awareness of dark chocolate even further.