Description
Because the reputation of pensions in Estonia has been dragged through the mud, we rebranded it for the future, and for investing in the future. And as Jarek Kasari puts it in his lyrics: the future is yours. That song became the spark that encouraged people to think about their future prospects – across TV, digital and radio, with the core message carried into out-of-home advertising.
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Creative Director
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Producer
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Storytelling
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Copywriter
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Art Director
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Project lead
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Film Director
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Photographer
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Supervisor
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Music and Sound