Description
To the creators’ knowledge, this was an unprecedented case: a client was happy to run radio spots as campaign teaser between ads, playing nothing but the campaign’s signature track — Chalice’s “Tulevik on minu päralt” — with no advertising message added at all. By law, the only requirement was to credit the buyer of the airtime; the remaining 30 seconds were pure music.
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Creative Director
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Project Lead
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Supervisor
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Music