Description
Studies show that men aged 60+ pay less attention to their health and are the group most likely to miss cancer screening appointments. So, we asked: where and how can we reach men aged 60+? We decided to take the invitation to colon cancer screening to the hoses and pipes that genuinely interest them, and to remind them that their own internal plumbing also needs regular check-ups.
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Creative Director
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Copywriter
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Designer
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Project Lead