Description
This is not a detergent, but T-shirt packaging. While ambiguous packaging isn’t new, the Mob Ties packaging functions almost as a standalone artwork. Designed to closely resemble an iconic Tide detergent box, it first grabs attention, then reveals layered details—campaign references, warning texts, and usage instructions—turning the package into an immersive extension of the collection’s world.
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Creative Director
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Graphic design
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Manufacturer