The Mob Ties Collection: Building a Mob Universe for One Season
Maison Beast
2026: 9.3. Hooajaline bränding
Description
For this collection, we rebuilt our brand identity into a temporary mob universe. The logo shifted to a mob-style font, retail became a money-laundering laundromat, packaging followed the theme, and the webshop transformed into a 3D laundromat. The world extended to Tallinn Fashion Week with Meelis Lao as a model and mob symbolism woven throughout the collection, all for just 1 season.
