Description
The press invitations to the launch event of the M-building, a development in Telliskivi TLN’s, we created a personalised direct marketing solution. Each newsroom received a real brick fitted with a metal plate engraved with the outlet’s name. Every returned brick would be built into the walls of the M-building. The direct marketing solution symbolically made the recipients part of the development
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PR Specialist
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Producer
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Strategist