Tartu laulupidu / Tartu Song and Dance Festival 2024
Tiigi Seltsimaja
2024: Hooajaline bränding
Kuldmuna 2024
Description
The visual identity is based on an interpretation of Estonian folk embroidery art. The plant ornamentation (floral script) as the main motif creates a comprehensive and visually fascinating framework, symbolizing beauty, growth, renewal, and joy of life. Embroidery also embodies skills and respect for traditions. The identity conveys the richness of Estonian folk culture in a completely new way.
