Description
Plastics bags have a secure position in Estonian retail – it is by far the most sold article. One of the reasons why clients still prefer the plastic bag, is its cheap price compared to environment friendly paper and textile bags. One Rimi store sells on average 9000 plastic bags per month. If we take into account the total number of food stores in Estonia, it can be estimated, the approximately five and a half to six million plastic bags are used each month. This means more than 66 million plastic bags per year, most of which end up in the nature sooner or later. Plastics bags do not decompose, and the degradation can take up to a thousand years.
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Strategy
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Agencies
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project_manager