Description
During Midsummer week, traffic accidents in Estonia spike, forcing Death to work overtime. As part of the Estonian Police’s “Give Death a Day Off” campaign, we rewarded responsible drivers during roadside alcohol checks. We handed out “Death’s Holiday” postcards, written as greetings from Death herself, thanking them for keeping her on holiday. They were given on the spot to drivers who passed the
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Creative Director
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Art Director
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Copywriter
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Project Manager