With this Facebook campaign, Super prepaid calling card targeted young people who do not use or who do not even have the option to use internet banking, through which, people can order Super comfortably to their home.
Super campaign idea was to get the clients of competitive prepaid cards to order Super with only one SMS to their home. The best part is that competitors basically paid for Super, because the clients ordered Super with their ZEN on Smart prepaid cards!
Online campaign message: Swap your Smart or ZEN to Super with just one SMS.
https://www.facebook.com/superdiiler/app_159496207556385
Result:
599 Super prepaid cards were ordered with competitors money.
