Description
The project description is available at: http://www.adm.ee/en/Projects/case-studies/elected-for-you “Elected for you!” is the pre-election viral campaign of the Reform Party, which invited young people to vote in the elections. People who visit the campaign page could personalise an over-dramatised clip about the future of your friend after the elections if they don’t use their vote.The scripts of the clip are in a rather harsh visual language, sometimes bordering on bad taste. The goal is to get through to young people, to matter to them and make them realise that voting is important. Results: 10 626 video clips 18 806 unique visitors 60 265 clip views
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creative
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Muusika autor
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photographer
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producer
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projektijuht