Description
The numbers are still crazy—according to the Estonian Defence Forces, 72% of young people fail to meet the minimum standard in the fitness test at the start of conscription. If You can’t defend Estonia, then who will? In cooperation with the Ministry of Defence, ERR, and Kaidor Kahar, the campaign “Tippvormis 2025” was created, addressing honestly the current physical condition of our reservists.
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Project Lead
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Social media expert
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Film Director
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Copywriter
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Creative Director
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Project Manager
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Art Director
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Installation in supermarkets
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Photo / video