Description
During the Christmas peak, delivery choice in e-commerce is driven by price. SmartPosti’s challenge was to secure the best price position without competing in advertising noise. We turned the sorting center into a week-long slow TV “Christmas fireplace” – a new media channel that gave partners visibility and a reason to offer SmartPosti as the most affordable delivery option.
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Project Lead
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Creative Director
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Technical Director
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Art Director
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Post Production
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Social Media Specialist
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Digital Media Specialist
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Strategist
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Producer
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Editor
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DOP