Description
We have a problem: parents who insult children, referees, and coaches at sports events, harming joy of sport and mental wellbeing. A campaign by EOC and EADSE brought real parent quotes to the streets, showed the absurdity in a video, and guided people to solutions online. The discussion spread from social media to TV, radio, and news.
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PR specialist
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Creative Director
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Art Director
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Project Lead
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Project Manager
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PR strategist
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Social media specialist