Description
We have a problem: parents who insult children, referees, and coaches at sports events, harming joy of sport and mental wellbeing. A campaign video by the Estonian Olympic Committee and the Estonian Anti-Doping and Sports Ethics Foundation turned sideline behaviour upside down. Created for YouTube and Meta, it gained tens of thousands of views and was shared on Facebook, Threads, and LinkedIn.
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Project Lead
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Creative Director
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Art Director
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Production (video)
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Project Manager
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Producer
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Stylist
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Social Media Specialist