Description
Young people don’t pay attention to what banks say because they don’t expect to be spoken to – or they simply don’t notice it. This meant that in order to increase young people’s financial awareness, we needed to create a solution that would genuinely capture their attention. To do that, we used a copy-led approach, speaking to young people directly and in their own language.
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Creative Director/Copywriter
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Strategist
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Art Director
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Project Manager
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SEB noorte turundusjuht