Siuru's logotype is inspired by the future building of it: its pillars, modularity, and the rhythm of the wooden structures on the facade. This visual interpretation is epitomised by the use of the modular typeface Newfound Type, which is based on a study of the wooden letter collection at the Tartu Printing Museum.
The logotype exists as a versatile and rich platform for culture and content, both in physical and digital spaces – much like Siuru itself. In addition to its vertical form and rhythm, both the wordmark and the forthcoming cultural centre share multi-functionality. Through creative use of resources, shapes, and ideas – combining them in new ways – endless opportunities emerge. The wordmark can even transform into Siuru itself, the magical wonderbird from Estonian mythology!
